Penguin Group USA Presents Its Second “Read Pink” Campaign

Penguin Group USA returns with its “Read Pink” campaign in observance of Breast Cancer Awareness Month. During the campaign, Penguin will distribute as many romance titles as possible with a “Read Pink” seal, a familiar logo associated with breast cancer awareness.

Eight novels will bear the seal during the 2011 campaign, with participating authors Bertrice Small, Amanda Quick, Lynn Kurland, Catherine Anderson, Lauren Willig, Christina Dodd, Jillian Hunter, and Nora Roberts.

The publisher shipped 400,000 romances bearing the seal during its initial campaign in 2010, which contained information about the Breast Cancer Research Foundation.

In addition to shipping books with the “Read Pink” logo, Penguin will also donate $25,000 to the Breast Cancer Research Foundation.

Additional details on the “Read Pink” campaign can be found on this page.

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